During this phone call, you’ll discuss your timeline and goals, and your agent will provide an overview of the listing process.

The home walkthrough will give your agent an opportunity to assess your property’s current condition. They’ll understand any updates or improvements you’ve made over the years, and this will help inform the pricing recommendation.

Your agent will provide you a detailed analysis of the market and your pricing recommendation. They’ll also provide you with a net sheet from an attorney, which will show your expected proceeds after closing costs. You can learn more about pricing your home here.

If you’re ready to move forward, you’ll sign the listing agreement and disclosures to hire our brokerage. You can read our paperwork guide here.

Once you have implemented our staging and styling advice and are photoshoot-ready, we will bring in our go-to photographer for your home's close-up.

When the photos come back from the studio, the magic happens! We’ll pull together your custom marketing materials in-house, including a custom logo, glossy open house flyer, shareable social graphics, email marketing to top agents, and more.

Once your home is ready for primetime, it’s time to list! Your agent will list your home on the Multiple Listing Service (MLS). Depending on whether you are listing publicly or privately (more on that here!), the feeder sites like Zillow & Redfin will also pick up your listing.

We’ll schedule an open house for the first weekend that your home is on the market. This will be a 90-minute period when the public can stop by your home. From there, we’ll continue to show your home as new requests come in.

If we’re not seeing as much activity as we would like, we’ll discuss adjusting pricing and listing strategy.

Once you receive one or more offers, your agent will talk you through your options – you can accept, counter or reject the offers. If you receive multiple offers, your agent will provide you with a spreadsheet to help evaluate the offers against each other. You can learn about negotiating a single offer here, and negotiating multiple offers here.

Once you’ve accepted the offer, you’ll sign it via e-sign, and you’re officially under contract!

Once you go under contract, the buyer will do their due diligence (conducting an inspection, etc.) and work on clearing their contingencies. Our transaction coordinator will keep you updated on the progress of your transaction. You can learn more about transaction milestones here.

Before the buyers close on your home, they’ll conduct a final walkthrough to ensure the property is in the same condition as when they saw it. You can learn more about preparing for the final walkthrough here.

On closing day, you’ll officially transfer over ownership of your home!